Instagram users by country: top nations with the most active accounts
- How many Instagram accounts are there in the world? As of 2025, Instagram has approximately 2.11 billion monthly active users
- Instagram users in India dominate the platform. With 413.85 million users, India has more than twice the number of Instagram users as the United States (171.7M)
- Instagram US users remain the second-largest audience and still hold a strong position as the largest market outside of Asia with 171.7 million users, representing about 8.6% of Instagram’s global reach
- Brazil is the third-largest Instagram market globally and the top country in Latin America with 140.7 million users
- Collectively, the top three countries contribute to over 36% of Instagram’s worldwide users
- Indonesia is the only other country surpassing 100 million users (103.4M)
- The United Kingdom (33.4M) and Germany (31.25M) are Europe’s biggest Instagram markets. They rank 8th and 9th worldwide
- Japan has a lower Instagram user base despite its large population. With 57.45 million users, Japan ranks just behind Turkey but has fewer users than countries with smaller populations like the UK and Germany
- Argentina is South America’s second-largest Instagram market with 28.9 million users
- The Philippines ranks ahead of Canada (19.8M) and Iraq with 22.85 million users, again showing Instagram’s strong presence in Southeast Asia (18.95M)
| Rank | Country | Total Reach |
|---|---|---|
| 1 | India | 413.85M |
| 2 | United States of America | 171.70M |
| 3 | Brazil | 140.70M |
| 4 | Indonesia | 103.40M |
| 5 | Turkey | 58.45M |
| 6 | Japan | 57.45M |
| 7 | Mexico | 48.75M |
| 8 | United Kingdom | 33.40M |
| 9 | Germany | 31.25M |
| 10 | Argentina | 28.90M |
| 11 | Italy | 27.75M |
| 12 | France | 26.55M |
| 13 | Spain | 24.80M |
| 14 | South Korea | 23.60M |
| 15 | Philippines | 22.85M |
| 16 | Colombia | 20.40M |
| 17 | Egypt | 20.05M |
| 18 | Canada | 19.80M |
| 19 | Iraq | 18.95M |
| 20 | Pakistan | 18.80M |
